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Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here.
If you don't buy anything from yahoo's off line why would you buy from a yahoo online? If you're serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.
Lets say there's a Bob Jones who starts up an online company. Will you be quicker to buy from him and trust him if his e-mail address is "bob@starpower.com" or if you read an ad from "bobjones711@yahoo.com?" He's the same guy, but which address makes you trust him more and believe he's a legitimate business?
Even if you're not ready to put up a site (which you should be if you're marketing online), at least create a professional presentation with your e-mails. They're your main form of communication online and it's the main brand people see when you communicate. Everytime you send an e-mail you're advertising. Do you realize this? You'll never make decent money online if your e-mail address ends with "@aol.com."
When you come up with a great name for your site or business get a ".com", not a ".net" or ".info" or ".tv" or ".someotherwordpeopledontthinkoffirst." If you can't get a ".com" for your name, then come up with another name.
Since my main site is www.NetMarketingMastery.com and that's a bit long to type out, I also use www.nmmastery.com for people to get to the same site and use sopan@nmmastery.com for my e-mail address.
There are 877 and 888 numbers that do the same thing as 800 numbers, but what do you think of first?
Have ever you ever heard anyone talk about 888 numbers? How many times? Okay, now how many times have you heard people talk about 800 numbers? 888 and 877 numbers are known as the step brothers and sisters of 800 numbers.
Similarly, when you want to send a package overnight what company do you think of first? Probably Federal Express because they were the first company to do overnight shipping. You can use UPS or Airborne Express or some of the other smaller companies, but FedEx is the company that gets the most business because they're thought of first. You need to have a ".com" domain because that's where visitors will go first no matter how many new domain endings are created years and years from now.
If you have ".net" domain name then you'll be setting yourself up to lose visitors to whoever has the ".com" domain for your name. Outside of earthlink.net how many ".nets" come to your mind right now? On the other hand, how many ".coms" can you think of?
When you hear about a cool company and want to see if they have a website do you try their name with a ".com" or with a ".net" or ".info" or ".tv" 0r ".anythingelsebesidesa.com?" I'll bet money that you try the ".com" first everytime and you always will because it's always going to be your first choice.
So if you haven't already, go buy a domain for your birth name and get crackin' on coming up with a great name for your business and go buy a domain for that name before it's taken. Honestly, we're talking about a $15 a year investment. If you're not willing to invest $15 into your business then you don't have a business. If you want to be taken seriously you have to have your own domain name or you will die online trying to make money. Period, end of story.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: "Million Dollar Emails" "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to: webmaster87-5956@autocontactor.com
http://www.NetMarketingMastery.com
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What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right.
Each website on the Internet is labeled with something called an IP address which is the actual address of the website online. A typical IP address looks like this: 159.134.27.64. Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like amazon.com. This is far easier to remember.
#1 Dot what?
Each domain has what's called an extension. The most well known of these extensions is .com. This, however, is not the only type of domain extension available. There is also:
.net
If you can't find your preferred .com domain name you could always choose the same domain with a .net extension. It might not have the same ring as a .com but is still as just useful as a .com.
.org
These domain extensions were orginally designed for educational and more formal websites. Anybody can register a .org however so you have more options for domain selection.
.info
A more recent introduction to the domain name game are .info domains. Many of the valuable .info domains were bought up overnight but there's still a huge range of good .info domains available. With a little creativity you could really make a .info work for you e.g. www.moviereview.info.
Bear in mind that most web surfers tend to remember .com more easily than anything else.
#2 Branding vs Business Name
There is an age old debate on the whether or not you should establish a brand name online or use a domain that more actually reflects your real business. Let's look at Amazon as an example. Amazon sells books online. Most people setting up a business would have chosen say www.booksonline.com instead of amazon.com Amazon has since established itself as a brand name of global recognition - proving the value of building a brand name.
You'll need to choose between the two. Brand name or your own business name. Consider how your domain sounds, how it might look on a business card and how well it relates to your business.
There's no one right answer to this question. You need to choose what makes most sense for you, your website and your business in general.
#3 Hyphenated or not
This is another area of debate. Should your domain be one single word or should the words be separated by hyphens? There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well.
Single word domains are in very, very short supply.
Hyphenated domains names can be slighltly more difficult to explain, may not look as well on headed paper and possibly harder to establish as a brand name. There's no shortage of multiple word domains.
The single biggest advantage a hyphenated domain has is that search engines can "read" the domain more easily. For example in a domain like foreignholidaysonline.com the search engine can only read the first word "foreign" and that's it. It can't tell anything else about the website domain name.
If you hyphenated that to foreign-holidays-online.com the search engine can read "foreign", "holidays" and "online" as separate words and therefore knows that this website is about foreign holidays.
A well chosen hyphenated domain name can be just as effective as a single word domain name.
#4 Your Domain Registrar
These are the people you pay to register the domain for you. There are dozens if not hundreds of these companies out there so which one do you choose? This takes some research but things worth checking are:
- Do you retain sole ownership of the domain or do the registrar keep some level of control over it?
- Search Google for any horror stories relating to the registrar
- Does the registrar allow you to transfer the domain to another registrar?
- Is there an online control panel for domain administration?
- How easy is it to change the domain Name Servers?
Shop around for domain registrars. What you really want to find is a previously satisfied customer to ask questions before you buy.
#5 Cheap Domain Names
You can save a lot of money on the domain names you purchase. A typical .com domain costs about $15 to register from most registrars. However you can get the same domain for as little as $7.95 from other, very reliable, companies.
Oddly enough some of the cheaper domain registrars are more reliable, have fewer horror stories and offer equally good customer service as their more expensive competitors.
Are there any disadvantages in using a discount domain registrar? Will it affect your website in any way? The answer to both is a definite No.
This article was provided courtesy of Domain Tutor where you'll find tons of information on how to register a domain name
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Ahhh... your company name.
Your identity. What separates you from everyone else.
I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right?
Something catchy, easy to remember, and unique. How am I doing so far?
What if I were to tell you that your company name is possibly the single biggest hindrance to your business's success online.
Unfortunately, for many companies it is.
Choosing a name for your business online is much different than choosing a name for a brick and mortar business.
You see, in the real world, a business with a catchy, easy to remember name will get traffic simply from people driving by on the street or walking by in a shopping center even if they have never heard of you before.
Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking in to your business because they were next door shopping.
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people search... and unless your name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people are not going to search for your company name.
Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searching for your wonderful catchy name, they will be searching for the topic they want.
Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline name. You reserve the domain name "www.brewmaster.com," keep your company name, and title your site "The Brewmaster."
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.
In both cases, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title.
*The Company Name*
Just as your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
Let's tie the three previous areas together with an example of what you could have named your site instead of "The Brewmaster."
Here's one possible alternative: "Gourmet Coffee Brewmaster."
The above alternative would give you a company name that includes your most important keywords and the perfect title for your page.
You could then reserve the domain -- http://www.gourmet-coffee-brewmaster.com -- giving you a perfect trifecta. The same company name, page title, and URL -- practically insuring that you get the directory listing you want.
Of course, this is only one possibility, but I think this should illustrate the point.
To Summarize
- Unless you have a huge advertising budget or are an extremely well branded business, DO NOT name your online business something like the above example.
- Use a business name that contains your most important keywords.
- Use this business name as your site title.
- Use a URL that contains your most important keywords and whenever possible, is the same as, or as close as possible to, your keyword-laden business name.
Follow these rules and you should have no trouble developing a very steady flow of large amounts of traffic from the directories, and you will be well on your way in the search engine arena as well.
About The Author
John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines," and publisher of a FREE monthly newsletter "The Search Engine Bulletin." Visit us at http://www.se-secrets.com for more information or to sign up for the newsletter.
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